The Black Diamond name is well-known in the small city of Marion, Illinois. Besides the nearby Black Diamond mine that produces Black Diamond coal, the town also hosts Black Diamond Harley-Davidson, Black Diamond RV, and Black Diamond Aviation, all co-founded by Rodney Cabaness. Rodney opened the southern Illinois Harley-Davidson dealership with co-owner Shad Zimro in 2007, and the business grew into a new 33,000 sq. ft. facility just a few short years later. The pair also opened Black Diamond RV just north of the H-D dealership in April 2018.
Following the success of the motorcycle business, Rodney entered into a partnership with Brock Watt to co-found Black Diamond Aviation in August 2012. With a fleet of two Robinson R44’s and one Bell 206L LongRanger, Black Diamond Aviation routinely supports local law enforcement with search and rescue missions and by assisting with tactics and training exercises for the Carbondale Police Department. Black Diamond helicopters also assist local farmers in pollinating corn fields by dispersing viable pollen with rotor blade wash. Other services include wildlife and geophysical surveys, powerline patrols, utility work, charter operations, and flight training.